Total Spend
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Across all platforms
Total Leads
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Meta + Google
Avg. CPL
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Cost per lead
Avg. CPA
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Cost per appointment
Weekly Performance Overview
Spend & Leads Trend
Cost Efficiency Metrics
Qualification & Conversion Trends
Qualified Rate & Appointments (Weekly)
CPA Trend (Weekly)
Google Campaign Breakdown
Spend by Campaign
Leads & Qualified by Campaign
Click-Through Rate by Campaign
Impressions & Clicks by Campaign
Overall Distribution
Spend Split
Leads Split
Appointments Split